In an effort to combat the fashion industry’s dangerous and long lasting environmental effects Only One was created as a lifestyle brand to promote conscious but stylish fashion. After doing research on the danger of fast fashion and its adverse effects, I wanted to create a space where fashion forward individuals could create clothing that was completely unique, while also utilizing up-cycled and dead-stock materials.
ANIMATED SOCIAL POST
In current times during CODIV-19, creatives are using the internet to come up with inventive solutions to their every day routine. In lieu of an actual fashion show, to promote the release of the newest collection, Only One will be doing in a Tik Tok take over allowing users to show off their new clothes in unique ways. Utilizing the many editing options within the app, users upload their videos using the #VirtualFashionShow.